Entertainment

Spotify strikes a multi-year deal with J.J. Abrams’ new podcast unit

Spotify strikes a multi-year deal with J.J. Abrams’ new podcast unit

The podcast ambition that grows Spotify now includes a large studio pact before it really starts. Streaming music services have hit a multi-year agreement that gives access “First of all” to podcasts from J.j. Bad Bad Abrams Audio Unit. This step allows Spotify to take exclusively from a planned mixture of fiction and non-fictional robot performances.

Bad audio robots have not detailed the release, but will have experienced leaders. Christina Choi will lead new clothes after directing content partnerships that are heard, and before that creative development executives in Spotify. He played an important role in the efforts of Spotify initial podcasts, and were not surprising to collaborate with his former employer in his field of expertise.

That step can be a coup for Spotify if the podcast group rates are poor robots and better known video teams. Spotify has many major exclusive partners who focus on narrow as WWE, Obama and Dax Shepard, but the alliance with a general studio at this level is clearly less common. This setting may produce the top performances in a wide range of genres, and can include some famous votes in bargains.

For bad robots, this is part of a wider expansion into a digital realm. J.j company Abrams has shifted towards the streaming show, and last year branching for playing games with bad robot games. There was a clear effort to create a media empire that reached far beyond conventional videos, and podcasts represent the next important step.

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