Smartwear doesn’t have the moment. Innovators such as Hexoskin and Omsignal, not to mention large companies such as Adidas and Ralph Lauren, have struggled to make an impact, demand a lot of money for special shirts and sensors, while competing with mediocre accuracy, polarizing style choices and not many reasons for existing. As Adam Crofts, founder startup prevayl, placing it, there are many lessons to learn from other company mistakes. He hopes to fix it.
Prevayl, which was launched the first product in the UK later this month, combining a small tracking sensor with a fitness “smart” fitness shirt, from the peak of planting to vests and compression shirts, in addition to companion applications (of course) and online communities. Usually, it means something that is approaching the forum, but according to the company’s website, it was made “personal communities only members designed for amateur athletes and elite sports.”
This limits the first wave of users for 700 people. The audience seems, well, friend and the most suitable acquaintance you know. Who knows what they can Benchpress, the fastest 5k time, or their VO2 max. The last is not a hair product.
Spot Sweet Prevayl is an area between amateur and obsessive biometric athletes, and approaches fitness technology fighting with style. It has a nice promotional video that displays pro athletes, moody black logos and cunning applications, well designed. (Seriously, it made me amaze how poor it was mostly the entry-level fitness application could still see.) And shirt? Well, it looks good in athletes.
